Montco Small Business Spotlight

Planet Hoagie Delivers!

2011-06-10T07:36:00.002-04:00

Operating a small business in Norristown is a thing of pride. These days, doing business in downtown Norristown is particularly tough making the pride factor even higher. Especially for those who continually make it happen day after day. "It's not easy, but we love this town and appreciate the traffic that the courthouse provides.", Said Chris Aquila, owner of the shop. "We've come to have some high expectations by our regular clients, and let me tell you, it's not easy pleasing lawyers", Chris said with a smile.

Having had a sandwich or two from the establishment, I can attest to their attitude about pride. They take the time to be sure that what they offer is of the highest quality, every time. Chris and his team never settle for less when it comes to serving his customers. The product is of the highest quality from the rolls to the meats to the service.

Located on Airy and Swede where the old Montgomery Lunch used to reside, Planet Hoagie has been serving law firms, court house traffic, and local workers for the past 8 years. "We still get the occasional couple who just got their marriage licenses", said Chris with a smile. What better way to celebrate anticipated nuptials? In addition to their local business, the shop also delivers. From King of Prussia to Conshohoken, all the way to even Blue Bell, they cover a wide service area. "Some of the law firms in this area have branch offices in nearby towns. They love our sandwiches so much they have those offices order for delivery." said Aquila.

Planet Hoagie has a daily schedule of 9:00am to 3pm Monday through Friday. What was originally just a hoagie shop, Chris saw the the need to widen the menu with all of the traffic in and around town. Three years ago they added a grill adding steak sandwiches, breakfast items, cheeseburgers and even a fryer for french fries, chicken fingers, etc...

When I went to speak to Chris about doing this article for his shop, what really resonated out of it for me was his concern for business in Norristown. It was out of anticipation for his own shop either. The guys here love the town, and they want to see it grow. "It's a great place and there is a lot of opportunity and potential", said Chris. I tell you, there's nothing better than to obtain products or services from a place that really has a passion for where they reside and do business. It shows in those products and you'll never be disappointed.

Hit this place up next time you're in the area. You won't be disappointed!

Times Herald Best of Montco Contest! VOTE NOW!

2011-06-07T13:37:00.002-04:00

Every year the Times Herald hosts the Best of Montco awards. These awards are for local businesses that the community votes for as the best of their kind. Pizza, Pet Groomers, Golf Courses, lawyers, Auto Mechanics, etc...

Go to the link and vote for the business you like best! Check out the categories and start voting away!

CLICK HERE TO VOTE ONLINE NOW!

Conshy Bakery is a labor of love

2011-05-17T17:09:00.005-04:00

I first contacted Conshy Bakery about 6 months ago to do this review. I didn't think much of it and thought I could probably write something up real quick without even speaking to anyone. I do like to talk to the owners, the employees and sometimes even customers about places I do write up's on because it gives a much deeper perspective so I decided to wait.

I finally got to Conshy last week and was met by Chris. The daughter of one of the founders. We had a pleasant conversation and a quick tour, meeting both her brother and her father. What they do there is nothing short of miraculous to bring the area the finest in bread and rolls.

First off, the tour was really shocking. I don't know why. All you have to do is think about what they do and you could probably form a concept of how much work goes into doing what they do, but I was totally surprised. First off, they get a bulk delivery of about 50,000 pounds of flour every six days. It goes into this hopper and from there is distributed via pipeline to the different mixers. Truly something to be seen and not what you'd expect from looking outside of the quaint little building in Conshohocken. Especially from looking at the little retail shop from inside the doors. It's truly a huge undertaking with ovens and proofing rooms and mixers and cooling rooms, etc. Not everything is automated either. This is truly a craft. Every Kaiser roll that has an "x" marked on top is made by hand. From the hoagie rolls to the zep rolls to everything in between all get attention by hand at some point in the process.

80 percent of their business is wholesale and the other 20 percent is retail. They make tomato pie, rolls, breads, and baked goods for every type of eatery or consumer. With 11 independent route drivers they service just about 15 counties surrounding the Delaware Valley. "We get calls from Maryland and Virginia almost on a daily basis but being a daily delivery product it's hard to reach further out", said Mike, now a partner with his father Dominic in the business.

Anyone who is anyone knows the quality of their breads and rolls and also realizes that the quality is time sensitive. Great breads from this area are no good after 24 hours. "You can freeze them, and use them later, but that's only for hot sandwiches. You shouldn't do it for cold sandwiches.", said Dominic. Obviously a sandwich connoisseur and knows his product. For what it's worth, I agree completely. Trust me, I know my sandwiches. :)

Dominic Gambone founded Conshocken Bakery in 1973 with his partner Frank Manzi. Both of whom worked at Morabito Bakery in Norristown. They bought a $12,000 oven from the closing Phoenixville state hospital at auction (which is still in use today), and got to work.

From those days it has grown into an area household name. They brand some of their rolls for customers such as McNally's at Citizens Bank Park. The "Schmitter" is made specifically for that sandwich and Conshy bakery provides it. They just don't serve sandwich shops either. Some of the best restaurants in the area serve conshy products. "Because of the independent drivers, it's sometimes hard for us gauge just who exactly we are serving at all times. The drivers like to keep their customers close to their own vests", said Chris. Can you blame them?

On any given day they average 50 employees to complete the daily orders working overnight, starting around 6pm to have orders done by 3am. Employees work around their shifts to be sure that quality remains the number one priority. Area sandwich shops wouldn't be what they are without Conshy, that's for sure. Ask Lou's, Eve's, or any other of your favorite places that uses Conshy where their business would be without them. I did. Results are obvious.

The retail store is open almost everyday, and you can check their site out for hours. Stop by, grab a tomato pie, some rolls, or bread for the family. Use them for parties, but call in your orders so you know the product will be available. It goes fast! I've posted some pics below of the bakery inside, including the original oven.

One of the Proofing rooms

Baking line

First Oven ever used

Joseph Miller, CPA will do your taxes among other things

2011-05-10T10:30:00.002-04:00

Almost a month ago, there was a collective sigh of relief from all the accountants in the area. That sigh came from knowing that they could now go on vacation. From Jan 1st thru April 15th, most tax accountants spend 15 hours a day inside their little cubbies churning out 1040's and other tax documents to help their customers hit their deadlines.

That's the idea most people get when they hear about tax consultants or accountants. However, in Lansdale, Joesph Miller, CPA does a lot more than just helping you file your taxes.

For more than 15 years, Miller has been helping the community with all of their financial and business needs as it relates to accounting, taxes, bookkeeping, billing, payroll, and even computer services among other things.

"We have a nice clientele of auto dealerships that we've done for years among other different types of corporate and professional clients", said Doug Miller, Joe's son and the lead tax preparer for the business. "But we also do a lot of personal returns as well. This year we did over 400 1040 returns. The community has come to know that we can help them get it right so that they can be sure they are getting what they deserve back and they get that peace of mind knowing that they had it done right."

Located in Lansdale, Miller started 15 years ago, acquiring two other firms along the way and moving once, literally down the street to accommodate the need for more space.

Miller's firm truly defines the success of a local business when the right tactics are implemented. Do something you love to do, engage family and friends to help with building the business, be sure to provide value and integrity for your customers, be creative in your offering, and have fun doing it.

To see how Joseph Miller can help you or your business, call them for an appointment.

Joseph Miller, CPA
(215) 855-3498
713 W. Main St
Lansdale, PA 19446

The Lucky Dog Saloon Surpasses 1,000 members on Facebook

2011-05-09T11:17:00.002-04:00

I've written a lot about social media and its advantages to help grow your business. It's not an easy task to figure out how to go about taking full advantage of it either. The Lucky Dog found out and have proven results on how it has helped grow their business.

For those that maybe tech challenged, or not "hip" to new tactics in Marketing, there is help. I have written a few articles in the past about some companies that can help. Lucky Dog used a local marketing firm and are thrilled with the results.

Below is a reprint of a news release from the Lucky Dog on how it works for them...

Local Business Reaches Millennial Mark on Facebook

The Lucky Dog Saloon Is Proud to Announce Their Facebook Fan page has Reached 1,000 Facebook Fans

LAFAYETTE HILL, PA--(May xx, 2011) – The Lucky Dog Saloon and Grille (www.facebook.com/theluckydogsaloon) has seen the value of social media recently as the restaurants Facebook page recently surpassed the 1,000 fans mark – a number that has grown from 12 in March 2009.

“Seeing us hit 1,000 fans is a great thing. We have such a great community of customers and have the ability each week to make sure they are aware of what is going on at our location.” Barrie Marino, owner of The Lucky Dog Saloon & Grille stated.

Customers are visiting the page to see specials, find out new events and check back each Tuesday to see what the “Facebook Freebie” is for trivia that evening. The Facebook Freebie, one way we interact with our fans weekly, is a free question and answer to the first round of trivia each Tuesday that we will provide to our fans as a benefit for following the fan page.

One local resident, Marc Weinstein, said, “I think the Lucky Dog has a great fan page and I visit their page several times per week to see the weekend specials and the Tuesday trivia free answer. Their posts are relevant and provide customers with information we otherwise could not receive unless we were at the location.”

Through the social media management of BE Marketing LLC., The Lucky Dog is able to interact with their fans and utilize Facebook as an important marketing channel. Owners Barrie and Steve receive monthly analytics and speak with Brandon Rost, President of BE Marketing LCC weekly about upcoming promotions.

Steve Marino, Barrie’s husband and owner of The Lucky Dog, states, “Over the last two years we have seen a steady increase in our fan base on Facebook and have been able to utilize our fan page as an integral communication tool between the restaurant and our customers. We knew that we needed to have a presence on Facebook but just did not have the time to manage it. Working with BE Marketing, we have been able to create this online community and provide our customers with another way of interacting with the restaurant.”

The Lucky Dog Saloon & Grille is a local restaurant located in Lafayette Hill, PA. They have been in business for over 10 years. The atmosphere is fun and festive. To make customers feel right at home, they combine an eclectic American menu with a friendly staff and Barrie's delicious homemade desserts.

______________________________________________________________________________

This is a great case study on how a small business should be utilizing Social Media to help grow their brand and business. But it's also a great case study on how local consumers can find great local business and stay in touch with what they have to offer. As a consumer, being proactive on social media sites will help you find the best deals locally and maybe even find a business you had no idea existed.

Congrats to Lucky Dog Saloon for hitting this milestone! Hit the fan page and find out what you're missing!

$10 minimum purchase for credit cards

2011-04-06T14:00:00.003-04:00

How often have you seen this at local businesses? Ever wonder why? If you think about it hard enough you can probably figure it out, but I'll save you the effort.

See, merchant accounts come with a fee. Those are the accounts that allow merchants to accept credit cards. Every retailer that has one must pay a percentage of the purchase price (called a discount rate) and a hard fee or a per transaction fee (or settlement or whatever other "title" each individual provider calls it). In short, every time you swipe your card at any retailer, about 15 people or entities are making money. Pennies at a time albeit, but still, that many people. There's the guy that sold the account into the retailer, the bank that underwrites the transaction, the account that settles it, the equipment company, etc... you get the point.

Some local businesses don't even accept credit cards, although that has gotten few and far between because they need to compete. I see customers these days swipe their card for a $1.03 coffee at Wawa. Why is Wawa accepting credit cards for a coffee when you can't charge a medium pie at Joe's? Well because Wawa sells a billion dollars worth of coffee a year. Joe, not so much. And every little penny eats into Joe's right to make a profit.

Then there is debit card purchases. Ever notice that most local places will almost beg you to enter a pin when using your atm card? Reason for that is they pay LESS when a pin is entered. Considerably less. Used to be as little as a quarter although today I would think its gone up to at least $-0.75 per. Just a guess, but certainly no discount rate.

Now, let's not get into the debate of whether or not people should be using credit cards for purchases as little as $10 (or $1). This isn't about debt or responsible money management. If the Fed has their way, cash will be gone as soon as yesterday.

So where am I going with this?... Oh that's right... A little bill that not too many people know about. Passed sometime in 2010 this bill, or amendment to the bill puts the burden of those expenses back onto the consumer. That's right folks. You will now be paying for it. And don't think this benefits the local businesses. They don't do enough in sales to really make that much of a difference. It's the Large retailers, the Walmarts, the Home Depots, The Safeway Super markets who will benefit in retaining billions of dollars in fees that YOU will now be paying for with the passing of this amendment.

What was called the Durbin amendment was introduced and passed the floor in 2010. Check out what I'm talking about here.... This also goes far beyond who pays for fees. This will class consumers. This is what the thought of Big Brother was really about. You will be required to keep extra money in your account to guarantee purchases. Debit card purchases could be limited based on your desire to pay those fees. The type of information and how it will be used will be affected, basically rendering everyone a walking marketing survey with every purchase. You want companies knowing how many diapers you purchase? How about cigarettes? Think that someone along the line would like to raise your health insurance premiums because they can see how many cartons of cigarettes you purchased, or bottles of Jamesons?

I think it's time we stop getting ridiculous about big business in this country because they are the ones who pay for the political clout. After all, this is what it's about. Politicians are people. they do what they need to do to keep their job. If that's voting in favor of a rule that benefits a corporation who spends thousands, or even millions on campaign funding to help that politician keep his job, that's what he's going to do. Really, it's not rocket science.

A bill of this nature is only going to add to the destruction of the middle class. Peruse the link I set forth above. Read the other news stories about it via the links on the home page. And get angry! This is serious stuff. It's not only going to add more costs onto the American public, but it's going to add more rules, more restrictions, and more, ahem* control.

*Footnote

I am a regtistered Republican and small business owner. :)

Tele-Aide Provides Peace of Mind

2011-02-28T13:59:00.005-05:00

Every once in a while, someone comes up with an idea that just blows my socks off. Tele-Aide is one of those ideas. The founder, Greg Firely contacted me via email about doing a quick write up on his business and I glanced over it and the other 10 I received that day without very much attention.

After catching up with Greg on the phone and talking about his product, I am really excited about it and how much help it will provide the community. It is truly unique and offers families peace of mind for their loved ones as well as themselves. Read on...

Tele-Aide was a concept born out of experience and resulting in a necessity for families to really keep an eye on their loved ones. Almost everyone has someone close to them who may be older, sick, and/or lives alone. Some may even be far enough away where daily visits are impossible, and let's face it, in today's world, daily calls are even a stretch. Families find themselves with a need for checking up on their loved ones who may need daily contact to be sure that they are safe and well.

Tele-Aide answers that need. For a relatively small fee, Tele-Aide will contact your loved ones on a daily basis making sure they are well, have taken their medicine, if they are in need of any help, or if they are generally in good shape. Tele-Aide also provides reports to the relatives on any and all activity with calls that were made, what type of activity took place during those calls, and emergency calls to family if anything should be urgent.

Once they get a client, they start a profile on the patient. That profile includes things like the nearest emergency room, first responders, etc. so that if anything is to happen, or if the patient is in need of immediate help, they can respond with the fastest course of action. It also includes a health assessment from an RN for the patient to ensure that calls will include important information.

Tele-aide is an outbound service only. Meaning, they will make the contact to the patient on a daily basis with procedures in place, usually defined with the help of the family, specific to that patient. The patient doesn't have to check in at all. All calls are made directly from Tele-Aide. If there is no response on the first call, they may wait 20 minutes to make a second attempt. If no answer they may wait another 20 and then put into action a call for help by local authorities and contact family.

Calls will be made based off of family needs. Perhaps the patient may be out a specific time during doctor visits, or a bridge league. All calls will be made to ensure the highest level of safety is reached as it pertains to each individual patient.

With families moving farther and farther away, this service is invaluable and may even pay for itself. Cheaper than the gas someone might spend making multiple visits a month, you get the peace of mind of knowing your family member is being contacted every day to ensure their safety.

I've never heard of a service like this and believe it to be the first of its kind, although I haven't researched enough to verify it. A company like this, especially being a local company, is invaluable to the community. It has the potential to provide numerous jobs and be a real asset to the community, keeping its residents safe and their families comfortable knowing that there is someone there to keep an eye on them.

Check out the website and pass it along to anyone you know who might have this need. It's a great service to have in order to help you manage your daily schedule and have peace of mind knowing that your loved ones are being looked after.

The Conshohocken Cafe is a Hit!

2011-02-28T12:03:00.005-05:00

If you've been through Conshohocken lately you may or may not have noticed the new cafe in town. Opened about 3 months ago, it was born out of a relationship formed by two friends who found each other playing poker, of all things.

Mike Orchewski (I know this spelling is murdered, sorry Mike!), owned On a Roll, which was literally located next to the building where the Cafe now resides at 521 Fayette St. and Tim Mulvey, an energy drink promotional manager and sales exec came up with the idea when the new location opened up.

"We realized that there were no locally owned cafe's in downtown Conshohocken to service all of the businesses that reside in the area. With the Conshy towers a walking distance away, and Conshohocken attracting a younger crowd for shopping and just hanging out on the weekends, the idea seemed to have some legs.", said Tim.

The Cafe is elegantly casual and provides a very calming and friendly atmosphere to enjoy breakfast or lunch, or even just a cup of coffee in the morning by yourself or with friends.

Bucks County Coffee supplies the coffee and the Cafe is the only retail place in the area to do so once again. The menu also provides a ton of comfort foods as well as some very unique recipes for soups, sandwiches, and other dishes that may be considered eclectic but are fantastic and a welcome change to just grilled cheese sandwiches and chicken fingers.

Friends pitched in to help get the place up and running with construction, marketing and other start up essentials. It truly is a local business and if you stop into Conshy, you'll be missing out if you don't hit this place up for a bite to eat or even just a cup of coffee while resting your feet.

You can become a fan of the Cafe on Facebook by clicking here.

Small business and Technology

2011-01-05T10:08:00.005-05:00

I've written about this before, but I had a conversation with a friend this past weekend who is starting a new business and thought revisiting the topic has value. That is, the competitive advantage you can gain by using technology to help your small business. Examples and, well, cliche's are abundant when discussing this topic. "Make a $5,000 a month business out of your house appear to be a multi-national conglomerate by utilizing a website, 800 number, and fancy email addresses." It's possible that this is what your business needs. If your selling on-line across the country, looking like a seasoned, well established company has its benefits. If you're a coffee shop, you're probably better off staying as grass roots as possible.

So let's look at our options to use technology and try to gain a better understanding of what each one entails.

Website: Ten years ago, everyone wanted a website. Fancy ones as well. The Website was your portal for the outside world. You could communicate anything you wanted and reach as many people as possible. As long as they visited your site. The reality was, and still is today, that getting visitors is expensive, time consuming, and a full time job if you want to do it right. Websites are relatively cheap, if you're looking to just throw a page or three up there and manage it yourself. To do it right, or at least in line with competitors, you're looking at $3000 minimum. Graphic art work, HTML, Code, URL registrations, hosting, and a plethora of other things all add to this cost.

Email database: To build a database of customers in a relatively small time frame is paramount to getting your kids to eat their peas. It's frustrating, time consuming, and expensive. Unless you know what you're doing. Even then, it becomes at least two of the aforementioned pain points. A local business can use tactics to make this easier, such as asking for an email address at the point of purchase. But you can never really validate if you're getting good info until you send out the first email.

Social networking: In contrast to my statement above regarding websites, today, everyone wants a Facebook page. That statement holds a lot of merit as well. Social networking has gotten so mainstream that even the media uses it to provide coverage. How many people get their news from Facebook? You'd be surprised. I remember taking a nap after the Eagles were down 24-3 at the half versus the Giants. When I woke up at 6pm, I asked someone what the final of the game was. "I don't know but I think they won. GO Eagles and stuff like that is all over Facebook". So the message, or news, was relayed to me via info gotten off of Facebook, not ESPN. Facebook isn't the only form of social networking. Twitter and Foursquare are also valuable tools that allow you to communicate with potential customers as well.

Learning how to use these tools is imperative. Traditional advertising, such as print, TV, and radio have their place in delivering your message, but social networking is proving to be just as potent. If not more. Some take the thought process a little further... Why pay for traditional advertising if I can get the same results via a free social media site? Some just say, why not throw the book at everyone. Utilize every single tactic available to us that fits within our budget.

How I went about this was very simple. How much do I want/ have to spend on marketing? Once I knew that number... what tactics are available... one I had that list... Sort the list out from highest cost to lowest cost. Then another sort of time commitments on each tactic. From there you just keep asking yourself questions to determine what is the best fit.

The reality is, in order to be successful, you have to utilize something. Your competitors are using it. Your potential customers are finding their products and services via these outlets. So how do you go about it? You already own a business, or are in the process of starting one up. To have gotten this far, you already have the skill sets to figure this out. Planning out your strategy isn't going to be easy. You will ask questions. You will research and find answers. You may even seek help from professionals. What is the cost of doing so? And what benefit are you getting by approving those expenditures?

Case studies on this topic are abundant. Look at newer businesses in the area. They utilize Social media before they are even open, and have basically forgone websites, because, well.... Why bother? I'll reach more people via social media in a much shorter time frame than any website would be able to accomplish. So why spend the money. They're not ignoring the need for a website. They're just recognizing that the cost of the website is better put off down the road until they start realizing some revenue.

There are tons of articles on this as well as agencies and firms that can help you figure all of this out. My suggestions are to learn as much as possible before hiring someone to do the work. Educate yourself on what social media can really do. What type of website do you need? How do you go about gathering emails for an email campaign?

Set yourself on a plan of action. Talk to your friends, customers, family. Find out how they use social media. What are there preferences when shopping or looking for products or services. Social Networking sites can be used as almost a website in and of itself with the use of fan pages, etc...

Do the research, write the plan, and follow the plan. You'll find your business doing better for it.

Happy New Years Resolution!

2011-01-01T22:34:00.005-05:00

Aaaah New Years! What promise! What hope! A redo if you will. Everyone gets to celebrate the ending of the previous year, relax from a hectic month of Holidays, and perhaps, set new goals for the upcoming year.

It's all about promise! This is why New Years Resolutions are so popular. It's a starting point. A time that is globally defined as a new start. So let's look at some of the ones I've read....

Spend more time with the family, start a new business, learn more, be more patient, quit something like smoking, soda, candy, or some other bad habit. Get organized, or revisit some old relationships. Of course, another of the most common New Years resolution is to lose weight.

The reality is that most of these resolutions never get off the ground for several reasons. An inability to realize the time, financial, and sometimes, emotional commitment puts a damper on most resolutions before they even get off the ground. This all comes from a lack of planning. "Let's lose weight", is an easy statement to make. The actual task of losing weight gets lost because of all of the work needed to research the way that will fit your schedule and budget puts a damper on it before you even get off the ground! So much for that resolution!

Losing weight means changing your diet, adding exercise, and having the discipline to follow through. Here are a few sites you can check out to help build a better diet...

Nutrition

Dieting

Dieting help

The next part isn't so easy. Actually, it is, but exercise is a funny thing. Running down the road all by yourself when you haven't attempted to run at all, ever, is boring and demotivating. Trying to build a weight lifting program without help and knowledge is useless. I once read a weight loss story which I thought was the best I ever heard. A father of three was over 300 lbs and did nothing but sit on the couch after getting home from work. One day he decided to do something about it. So he got up off the couch and ran til he couldn't run anymore. He would then walk back to the house. His first run went for two blocks. Everyday he would increase his distance by a little more than the day before. In a year he ran a marathon and had lost over 150lbs.

That is a very simple plan and seems to be achieved very easily. The reality is, most of us don't have to lose 150 lbs., nor would we have the sense of urgency OR the discipline to do so. Another reality is that we humans are social creatures and gyms are plentiful for a reason. We need interaction, so working out in a gym with other people is comforting and even motivating.

But Gyms are hard to find. Well, the right gym is hard to find. Not everyone feels comfortable in a body building gym or a larger type gym where they have to compete against 20 year old Gods and Goddesses. Other gyms are for women only, and some seem like they are more geared to rehabilitating geriatric patients. No offense! :) So where is one to go? Have you researched all your options?

Well, in East Norriton, Jeff and Megan Sweitzer are opening Retro fitness. Expected to open in the next month, Retro Fitness is a new gym offering memberships that should fit everyone budgets!

They make it easy to join with memberships that are almost half of traditional gyms. Their facility in East Norriton is going to be over 16,000 sqft. with everything imaginable. Including, what I think is brilliant, a movie room with treadmills and other cardiovascular machines inside of a huge movie theater which they call the Retro Theater. You can watch the daily movie while running, walking, or stepping. Truly a unique idea. Free weights, nautilus, and personal training classes fill out the offering for their members in order to be as efficient as possible in their obtaining their weight loss goals.

Jeff and Megan weren't looking for a business opportunity. Jeff was a member at a Retro fitness and loved the idea. Week after week memberships kept rising. "We decided to look into the opportunity to open our own franchise with an open mind. We decided we would pursue the idea until we saw a red flag. That red flag never came", said Megan. And here they are today. They have a pre-sale office opened up next to where the gym is going to open and you can pop in for a quick tour, info and even sign up.

The gym, a franchise that started about 5 years ago in New Jersey, is seeing unprecedented growth with over 70 locations already in operation. The benefits are a huge gym atmosphere with a very colorful atmosphere, juice bars, massage and chiropractic area and even child care room for the cost of half of competing gyms.

The energy the owners bring is sure to rub off on their members and the staff is there to help you reach your goals. They're also there to help you reach your goals in a realistic way. I like this gym so much, I joined myself!

If you're serious about losing weight, or getting in shape, do the work you need to before undertaking this most difficult task. Research eating right. Research what type of exercise and what frequency you will need to obtain your goals. Research how to go about defining your goals. See a doctor to be sure of what kind of program you should be pursuing, and look into this location as a solution for your gym. Head over to their pre-sales office where Megan will be more than happy to show you the benefits of Retro fitness and how it can fit into your lifestyle.

Local Holiday Guide!

2010-12-14T23:41:00.003-05:00

Trying to figure out what to get your loved ones for the Holiday is a daunting task in an of itself. Trying to find out WHERE to get it is another story. I've designed this post to help guide you through local businesses that can provide you with all the gifts you could possibly want!

Bob and Ron's Worldwide Stereo!

For almost three decades, Bob & Ron’s World Wide Stereo has been one of the nation's leading providers of emerging technologies, both cutting edge and practical in the consumer electronics arena. With a reputation for integrity and quality, World Wide Stereo has survived the test of time by offering personal service, award winning installations, and competitive pricing. An organization that finds its foundation in the credo, “ Doing well by doing good", World Wide Stereo continues to maintain this philosophy by giving back to the community and providing products that truly do bring families together. A full service custom creative design and installation team brings the finest Audio, Video, Home Theater and Home Integration products to reality. With two showrooms on Rt 309 in Montgomeryville and in the Ardmore plaza on the Main Line, Bob & Ron’s World Wide Stereo continues to exceed customer's expectations

Main Line Hobbies

Main line Hobbies bills themselves as the east coasts largest slot car store! Having brought my kids to the place I can attest to its size and selection. Truly a fun place to go for just spending the day (they have a huge open track that you can run your own cars on), or to take part in their Saturday races. The knowledge and experience in this place is enough to teach even the most experienced slot car racers about new products, building new cars, or even racing. For those wishing to get introduced into the world of slot car racing, or get their kids interested, this is truly the place you need to be. With a full selection of cars, tracks, parts, and even detail kits, you can't go wrong. Conveniently located on Hannah Ave in East Norriton.

Francesco and Giovanni Salon

For that special someone in your life. Whether it be your mom, your sister, your wife, or even your husband, Francesco and Giovanni offers something for all. Hair cuts and coloring are just the tip of the iceberg. F&G offer a huge selection of spa packages for both men and women. From Bridal packages, to the "Gentleman's Handshake", there's enough to choose from for all of the people on your list! During the Holiday Season, F&G is offering an additional $20 for every $100 in gift cards you buy. They also have a huge line of salon products to add to any stocking! Check them out!

Conshohocken Italian Bakery

Voted the #1 bakery in Philly, how can you go wrong by hitting this place up for Holiday eats? The best rolls, tomato pie, Italian baked goods, cookies, pastries, etc... I almost feel stupid including this in here because you MUST already know about this place! Truly a treasure for those who live in the area!

Chiccarines Fine Jewelery and Diamonds

When I asked about Jewelers in Montgomery County, I kept hearing about this place. Service, quality and customer satisfaction are #1 and it's evident throughout the community. Located in Collegeville, Chiccarines takes special care in helping customers choose the right piece of jewelry and for the right price. They want you as their customer forever, and they go out of their way to make you feel like family.

Tailwind Bicycles

Way up in Schwenksville, the staff at Tailwind can help you with all of your questions. Located on the Perkiomen Trail, Tailwind specializes in mountain bikes and road bikes. With over 300 bikes in stock, they will certainly have no shortage of models from the beginning rider to the most experienced. They can service anyone and everyone, from children's bikes to high end road bikes. They also offer lessons, rentals and gift certificates for the riding enthusiast in your life! Check out the site for everything they offer!

Check back tomorrow for more local businesses and gift ideas!

Happy Thanksgiving!

2010-11-24T19:01:00.000-05:00

Here's wishing a very Happy and Safe Thanksgiving to all of you out there. This is truly one of my favorite holidays.

I've been working on a post the last few weeks. I've had discussions with some pretty smart people. Professors, Finance folk, and just some pretty brainy people. The conversations centered around the economy.

The question I am asking is what has more impact on the other... The global economy on the local, or the local economy on the Global?

Arguments could be made for either, but what I am finding out is that the answer is more important (and complicated) than you think.

I will also be spreading the word this entire month about where you can go to do your Holiday shopping LOCALLY! If you don't already know, there are some pretty cool places to go find the perfect present for your loved ones! Everything from electronics to clothes!

It's the process man!

2010-11-13T10:09:00.003-05:00

I've written about this before and probably will again, but it never ceases to amaze me... that is the power of an idea with a dose of passion, a smidgen of ambition and the right approach to defining and achieving their goals.

When someone gets an idea in their head, and really focuses on the possibilities, the outcome only becomes dependent on effort. The freedoms we have within this country make the success of these ideas possible. Not the success, but the ability to achieve that success. But why are some successful and some aren't? It's the process put in place to achieve the end game.

In my travels this past week, I ran into 4 specific people from my past. All had spent years embarking on a journey to see their ideas come to a realization. In all cases they were ideas turned into business opportunities. One was a product, two were a service, and the 4th was based on delivering content to the masses. What they are isn't important. What is important is the approach they all took to achieve their goals.

In all cases strategies where defined, objectives where stated, and tactics where implemented to realize their goals surrounding their IDEA. The highlighted statement is what all four spoke about WITHOUT using those specific words.

It's a process that is utilized everyday by the most successful businesses/companies/people. It's a process that gives the idea the most chance at success. In fact if you can define each one, the only way you fail is if you don't do the work. It's what separates the successful from the ones that never really achieve full potential.

It simplifies the complex to allow results in the most efficient manner. It's what I see everyday in local business. It's how they win. It's how they are successful, proven time and time again.

When an idea, goal or initiative is approached in this manner, success is easier achieved. More importantly, success is more clearly defined and measured as well. It also allows you, or makes you think smarter about your business enabling you to take your idea further, or on a larger track if so desired.

That process isn't only relegated to the business world either. You can and should use it in everyday life. Let's look at an example...

Two different families think about taking the family to Disney World next year. Both need to save for it because neither will have the disposable income come next fall.

One family marks it on the calendar and says "We think we can make this happen, we'll discuss it after the holidays". The other starts the process.

IDEA: We want to take the family to Disneyland next fall.

Objective: Have enough money and time to be able to do so

Strategy: Cut expenses, earn more money

tactics: Less eating out, smaller birthday parties for the kids, get a part time job, have a garage sale, sell other things on ebay/ craigslist/ classified ads, smaller Christmas this year

Which family do you think has the better chance of getting to Disney world next fall? The family that started the process is almost halfway there. They still have questions to ask, such as how much will the trip actually cost, what options are available, how long can they go, how much will they have to save/ earn/ etc, to make it happen. But the process has been started, and they are building a road map to achieve a stated goal.

Now, nothing gets done without doing the work. The process however, defines the work that is needed. It doesn't create unnecessary work, rather it clearly defines the work that is needed to achieve your goals.

The best small businesses utilize this process everyday. Whether they want to expand, add a product line, build a larger building, add more employees, whatever. The process allows them to do it intelligently and do it smarter.

If you have an idea (I don't know anyone who hasn't spoken about something they wanted to do as a business), start to think about it in this way. You'll be amazed how real it becomes.

Conshy Has a New Gig!

2010-11-04T09:45:00.009-04:00

Conshy has a new venue for all you bar hoppers out there! Actually, that statement is pretty unfair to the new place that opened last Friday. It's more than just a "bar". I think it will redefine Conshy and it's night life.

8 East opened up in the same spot that E.Y. Toads use to occupy. Let me tell you... it's no Toad's.

Bob Storti and Brad Craig figured at some point in their life they would like to open a restaurant/ bar and provide a hip and fun place for the local community. I can tell you personally that Conshy has never seen anything like this. It's certainly not the standard fair that has occupied Conshy in the past.

After 4 years of work and more than $500, 000 in renovations, Bob and Brad have realized their dream. I was at opening night on Friday and the place was a madhouse. With two bars and two dining areas (one each, both upstairs and one downstairs) the place is Bangin'! Seriously, look at the pics below.

The menu is fantastic and more than reasonable. I had the Black and Bleu sliders and were unbelievable. The bar is stocked with top shelf liquors and a multitude of beers as well.

"We really wanted a very modern and hip place for people to come out and enjoy. We worked really hard to make it exactly as we envisioned it.", said Bob Storti.

The pride these guys took is evident in the design and construction of the entire place. In fact, the work was done solely by the partners. Having a background in contracting helps, and being someone who used to go to Toads every so often, I can tell you that the work they did is really unbelievable. Make plans to go to this place. You won't be disappointed!

Andrew Davis, a frequent Conshy visitor from Manayunk said, "Seriously, we've been waiting for a place like this to open in Conshy. It's really nice, in a great location, and rivals a city bar in it's atmosphere and design."

I spoke to several patrons there and all were more than satisfied. It's been a long time coming, and now you can finally experience it yourself!

Catalyst Marketers... Innovation at its best

2010-09-28T10:03:00.004-04:00

One of the most granular questions about starting a business is what value does the product or service offering you are selling bring to the market place? What is it about that product or service that will stand out above your competitors?

Ryan Taft, founder of Catalyst Marketers in Chalfont, PA asked himself that question before starting his company.

"I had a really big desire to show local and small business how to take advantage of technology and new media to help grow their business", said Ryan.

With the emergence of social media sites such as Facebook, Twitter and FourSquare, businesses really have the ability to gain more advertising for virtually no cost, that may have cost thousands of dollars in the past utilizing more traditional methods.

In fact, they've become so popular, that if your company isn't utilizing these tools, you're way behind the curve, and allowing your competitors to get out ahead of you. Of course, as a small business owner, when you finally decide to sit down and research all of the possibilities, it gets a little frightening. How are you going to learn to do this? Who are you going to get to continue providing content, update status' and constantly tweet?

This is exactly where Catalyst comes in. Ryan started Catalyst Marketers to help small & mid-sized businesses use Social Media and other online marketing tools to reach more customers and prospects, build relationships with those folks, and ultimately drive sales.

Currently Catalyst Clients range from Central Bucks Family YMCA in Doylestown, to National Retail Products producers, and even a slew of auto dealerships. Catalyst Clients outsource their online marketing efforts to Catalyst Marketers. A team of experts in all forms of online marketing, which were brought together to form a virtual partnership that is Catalyst Marketers, help clients build their Online Marketing Plan, as well as, execute their online marketing tactics.

For example, Catalyst Marketers writes blog articles, manages foursquare, Facebook, Twitter, & Flickr, and develops a monthly eNewsletter for Central Bucks Family YMCA. Instead of hiring a team of Marketing employees, which come with salaries, benefits, & tax expenses, the Y outsources this work to Catalyst. The secret to Catalyst's success is that they integrate themselves with each & every client, which makes clients feel like they are part of the internal team. This allows the relationship to thrive.

Most of the online tools out there are 100% free. It simply takes time to learn what tools are out there and available to you, as well as, time to create a plan for using those tools effectively for your business. Business owners who lack the time to do it themselves can find strategic partners like Catalyst Marketers to help them with their Online Marketing efforts.

The coolest thing for me about Catalyst? It's a local business. Check them out. You're business can't wait!

Best of 2010!

2010-09-14T08:48:00.004-04:00

Every year the Times Herald publishes a "Best of Montco" list that highlights those local businesses and institutions that are voted best by their staff, the community, and polls that are offered in the paper every so often throughout the year.

You can see the article here.

You can see the complete list here.

Everything from the best attorneys to the best electricians to the best bars are on this list.

It is a great resource for everything you need and highlights LOCAL businesses throughout our area.

Take a look at the list and show your support for these businesses that have done a fantastic job serving the community!

Poker is FUN!

2010-09-04T00:55:00.003-04:00

First, let me apologize for being a tad absent. The moral of the story is don't get tonsillitis when your over 21 (or even 40). It incapacitates you and they lied to you by saying you get all the ice cream you want!

I'm better now, so let's get on with it :)

Unless you have lived under a rock, you know that Poker became very VERY popular around 2003. Back then, you couldn't turn on the TV without seeing a show that was running a poker championship event, a cash game, or a celebrity poker game. At least 5 movies came out about poker, and everyone and their brother (and sisters) decided to jump in and play Texas Hold'em.

Well for the last 6 years, Riverchasers Entertainment has been providing free to enter Texas Hold'em tournaments in bars and restaurants throughout our area. "We started out taking advantage of the poker boom and were very successful. We built a huge following and acquired a lot of venues who wanted our service. By offering our games, we were able to attract anywhere from 35 to over 100 people a night to any game we held and that held a lot of value to our clients.", said Andrew Griffith, Vice President of Operations, and who has been with the company since the first year.

Riverchasers is like any other form of bar entertainment where the venue (or client) pays RC a fee to host their service for a night. Most venues sign on for a weekly game and their average tenure is over 2 1/5 years. Players can just show up to play, earn points, and qualify for Riverchasers trimester Tournament of Champions. There, players can compete for a chance at much larger prizes such as buy-ins to real casino poker tournaments. They also have numerous other qualifying events throughout the year where players can earn other larger prizes.

Riverchasers has awarded 5 World Series of Poker Main event seats in the last 6 years and numerous buy-ins to tournaments at the Borgata in Atlantic City. Those buy-ins range from $500 to $5,000 entries to real tournaments. "playing free poker on any night of the week and having a chance to win buy-ins to these tournaments is a ridiculous value. If you win a seat into a $1,000 tournament in a real casino, first place in those tournies can reach $200 thousand!", said Tom McMenamin, an avid player of the tour.

Riverchasers isn't only for the hard core player. Most players who attend played their first game of Texas Hold'em at a Riverchasers game. It is a totally social game and they consider themselves the largest social poker network in the state. You can even get lessons before your first game at any venue you attend.

As far as legalities go, Riverchasers works closely with the LCB to ensure that they are operating within the guidelines of the law. The games are free to enter so no gambling is taking place.

In addition to their bar games, Riverchasers also provides corporate and marketing events. They do everything from company holiday parties to large monte carlo nights for local business looking to attract people to their place of business.

To find out how to get involved, just visit their website. There you will find a nightly schedule of events of where you can play. Right now they service all of the Delaware, Lehigh and Cumberland Valleys, and are starting to expand. The website also boasts a forum where you can converse with other players, pick up information on special events, and even find out where you stand among the other players in the field.

The popularity of poker hasn't died off at all. Riverchasers has a database of over 35,000 players to prove that! Get out and enjoy the fun!

Fried Chicken!

2010-08-12T10:39:00.004-04:00

While driving around the Collegeville area recently, I came upon a place that I hadn't thought of in a quite some time. Speck's was a place I frequented growing up. The food is amazing. So I stopped and ordered a cheeseburger, a bucket of chicken, and some other appetizers to take home to the family. I had forgotten how awesome this place is.

So, as I started doing some research I came across this post. It's a quick read and fully details the menu that Specks offers today. The Landis family has operated the place since it opened and they have obviously have passed more down through the years than just a recipe for good chicken.

50 years and the business is as strong as ever. The tradition and heritage have stood the test of time and the family continues to succeed serving the community.

As a local business case study, this would be a prime example. Create or sell a product that you love, and have a passion for. Serve the community. Continue your tradition by always improving. Pass down through family and employees the experience and expertise you have that has always defined your offering.

Let's Bowl!

2010-08-04T09:02:00.004-04:00

For more than 50 years, Facenda-Whitaker lanes has been serving the Moncto area as the number one stop for Bowling. What started out as a 20 lane bowling alley back in 1959, quickly turned into 50 lanes and a landmark for the Norristown area.

Originally, the business was slated to be called Care City Bowlero, but that was changed to Facenda-Whitaker, named after the two premier news and sports casters in the Delaware Valley. John Facenda and Jack Whitaker. John Facenda went on to be the iconic voice of NFL films and Jack Whitaker also took his place in sports broadcasting as well.

Today, Facenda is home to bowlers all over the Delaware Valley. It boasts the highest amount of 300 games bowled in the area. They also offer parties, banquets, corporate events, as well as a very busy league schedule.

In 1985, a sports bar was added, and "Steppy's" has become another area favorite. Whether it be to hang out, watch the game, or just enjoy some chow, Steppy's has become more than just an addition to the bowling alley.

Through the years Facenda has always made improvements with the customer in mind. From bumpers available for every lane to accommodate the younger kids, to scoring computers and screens for the best look and usability while playing your game.

There is an arcade available to cater to the kids during parties after their attention span for bowling has waned, and a pro shop for those that are serious about their game.

The bowling alley is open 24 hours for all to enjoy and I've yet to see it empty. Even at 3am there are always at least 4 lanes filled up and rockin'!

So if you haven't been in a while, or have never been, take the time to go bowl, eat, and party down. There's always something to do at this place.

Le Bus Bakery

2010-07-26T09:01:00.003-04:00

What started out as a small bus providing breads for the University of Penn, quickly turned into a successful small business.

Le Bus, located in King of Prussia has been baking and selling their good since 1978. I remember first hearing of them when they opened their retail store in Manayunk, PA. That location is since gone, as the focus of the company has been more on distribution.

First, what do they sell.? Le Bus offers a line of artisan breads, rolls and pastries. Simple enough? Well, not really. What they do offer is the skill and experience in baking those breads to perfection. It is a passion that comes through with every bite.

Once the word got out, and the quality of their product was recognized and demanded, Le Bus started wholesaling their goods to area supermarkets and restaurant chains. Saladworks is a client, so if you ever ate there, and said, "MAN! I love the bread!", well, that's a Le Bus roll you just ate!.

Anyone who knows anything about bread here in PA knows that a good roll has a shelf life of about 12 hours. Once it gets to "tomorrow", the roll or bread has lost it's crunchy crust, and very soft inside. There have been many theories about why this is. It's gotta be the water!, maybe it's the climate here in the east? All we know is that bread is no good west of the Mississippi.

Le Bus, in order to combat that challenge, offers their clients flash freezing. That is the process of literally flash freezing their goods and allowing them to be baked again in order for clients to cut down on waste, and still offer a very fresh product to their customers.

They still offer their freshest products to area super markets. They have a DSD system (Direct Store Delivery) in the area that delivers their products daily so that you, the consumer, can enjoy their products at the peak of freshness.

Currently, Le Bus has 3 retail locations. One in the Reading Terminal Market, one on South St in Philly, and they have the outlet store right on Shoemaker Rd. in King of Prussia.

Aside from offering a high quality product, utilizing old world techniques to fashion their bread, rolls, and pastries, they built and executed a plan to market and distribute a product that is very difficult to do so because of how fast quality dissipates. Kudos to them for solving a problem and being able to service an area as wide as the Delaware Valley.

Building a business on expertise

2010-07-20T13:41:00.005-04:00

One of the driving forces behind someone wanting to start their own business is what they have in terms of a skill set. That skill set is usually gained through education and experience in something that they have a passion for.

In the case of King Shooters Supply, that's exactly how it happened. Roger Burris started shooting in 1985 and by 1986 began better bullets inc. Better Bullets was founded out of the need to do exactly what the name implies. Make a better bullet.

He built a round that performed to the highest industry standards. A cleaner, harder, and more accurate round that uses a special hardened alloy to provide better performance. Roger went on to develop and design the process improvements which have been incorporated by the manufacturer of the equipment that the bullets are made by. The bullets are nationally known and are used by Competition Champions as well as law enforcement and gun manufacturers. All told they use about 10,000 lbs. of alloy a month to keep up with production.

In 2003, Better Bullets moved into a larger shop and started King Shooters Supply to provide a retail location. In this location they sell everything from guns, to accessories, to ammunition. They work with local law enforcement and with the county departments making sure everyone is kept up to date on new products, improvements, and technology.

The store meets the needs of every type of shooter. Hunters, recreation shooters, competition shooters, those looking for self defense, and even paint ballers will be well served by the experienced staff. Roger is "papered up" as well with certifications from several manufacturers as a certified gun smith for those specific brands. His qualifications and expertise are well documented by numerous national and local organizations.

So if you are looking for a weapon for whatever reason, ever had an interest in shooting, or are even just curious, you can be sure that your answers will be met by qualified people who are passionate and skillful in the industry.

King Shooters Supply is located in King of Prussia, PA. The retail store compliments their on-line business and they are open 5 days a week. Click the links for directions and their sites!

Realtors are small biz pros

2010-07-17T11:12:00.003-04:00

I met some friends at a local watering hole recently and people were talking about old acquaintances and what people were up to these days. One had made mention of a guy who was a Realtor and worked for Century 21. The conversation progressed and I listened to some pretty ridiculous notions about Realtors.

What struck me most peculiar was that this person actually thought that the title Realtor was an employed position. I assume most people know that when one "becomes" a Realtor, it's not a job. It's a business.

The fact is, Realtors are small business people. It's a career opportunity, yes, but you are pretty much accountable for your own success. You get the benefit of being under a National brand that helps lend credibility, provides recognition, and most importantly, training for your new venture, but a a professional, you are your own boss. Your revenue (and income) is determined by your abilities, effort, and knowledge.

Just as any other business owner, it's up to them to put forth the plan, the effort, and the resources to obtain whatever level of success they desire.

Local Realtors understand their communities. A good one will know the laws, the zoning, the properties up for sale, the school districts, the tax base, the bank rates, which banks are actively pursuing lending money, re-fi rates, etc. How is the housing market? Is it trending up, is it trending down, where can you get the best deal, what is the worst deal.

All of this can be found via an internet search, of course, but the local Realtor has it at their finger tips, AND has it locally. They aren't dealing in industry or national estimates. They have real time info directly related to your needs within your area. Having a friend in the Real Estate business is a huge advantage for anyone. You never know what opportunity will come their way, and by you being their friend, could ultimately come YOUR way.

The good ones are some of the hardest working people I know, and they deserve the recognition for going out of their way to attend to every single request they get. Some think it may be glamorous, some think it may be easy. I know from talking to these people that neither apply.

"The best part of my business is when I actually get to a close and the people who thought that owning a home would be impossible, finally realize their dreams", said Bill Frederick, a Realtor with Keller Williams in Horsham. "It makes all that data gathering, site visits, and conversations with banks all worth the while"'

Being a Real Estate agent is a tough business. There is a lot of turn over in Realty. You probably know someone who "tried" it, or someone who hinted at maybe giving it a try, but excuses such as, "it's not a good time to get in the market", or "there are so many of them to compete with" fly around as reasons not to. The truth is, Realty is a tough a job as any out there. Talk to any Realtor you know, and you'll soon find out what it takes.

They certainly aren't employees. They are truly, some of the best small business people around. They know that they can't sit and wait for someone to come in and buy something. It's not a waiting game like many businesses that sell goods. All someone like that can do is stock the shelves, put a marketing plan in place, and open the doors. Realtors have to go out and get their business. And they do it well.

So go pat one on the back next time you see them. They deserve it.

disclaimer: I am not a Realtor :)

How do you become a millionaire?

2010-07-08T20:40:00.002-04:00

A nickle at a time! That should always be the answer for anyone aspiring to become wealthy. There are no tricks. It's good old fashioned hard work and a little bit of good timing (some refer to this as luck), but the credo stands true.

Ask any financial adviser and he'll say the same thing. Don't look to make a big score. The larger the return the greater the risk taken. But if you get yourself into a good plan, earning a little at a time, steadily, over time, the wealth will build.

Ever notice why there are so many banks in the area? Have you noticed? Next time you stop at any major intersection, take a look. Count them. There is usually one on every corner, and don't forget to count the one inside the supermarket.

WHY do you think there are so many banks? How do you think they make their money? A nickel at a time! All those accounts come with transaction fees. ATM fees, check fees, annual fees, interest rates, monthly fees, etc.

With recent history, banks aren't everyone's favorite monkey either. However, they are a necessary part of our lives. In fact, I don't know how anyone survives in today's world without the use of a financial institution.

That brings me to the point. With the multitude of banks to choose from, there are still locally owned options. Continental Bank is one of those options in our area. Harleysville Bank is another, as well as Alliance Bank. In fact there are many to choose from.

So coming up, I am working on some interviews with local bank officials to find out their philosophies on operating within the community and why it's beneficial to use them versus the larger national banks. It used to be that local banks just didn't offer enough branches to be convenient for their consumers. Not anymore. Branches are becoming more and more irrelevant. With these interviews, I am learning more and more about the advantages of using these local institutions over the larger national ones and will write about them here.

I am also close to bringing the battle of the bakery's post to a close. One more interview and we will have a good "spread" to choose from! Stay tuned!

Happy Birthday America!

2010-07-03T12:22:00.001-04:00

Here's wishing everyone a very happy Independence Day! Celebrate Hard! But be safe!

Frosty Falls!

2010-07-01T12:05:00.003-04:00

If you've ever driven through Bridgeport you may have noticed the quaint little building that resides right along side the River, across the street from the big red brick building on Dekalb.

That little building is Frosty Falls. A family run business that caters not only those looking for Frosty Treats, but to those looking for a little grub as well.

Frosty uses only the best ingredients in their sandwiches with Boars Head brand meats and Conshy Bakery rolls. They also serve 28 flavors of Hershey Ice Cream as well as water ice and Soft serve.

Sound familiar? Sound like your typical family owned deli style shop that serves ice cream as well? how about the attention to detail they show their customers? Once a week Frosty falls has free train rides for all the kiddies, and being by the river always makes for a cool time.

They are open throughout the spring and summer and most of the fall. Times vary upon the weather but you're certainly missing out if you don't hit this place at least once.

Frosty Falls is just one of those places that the kids need to experience. It's that much fun!

Bridgeport, PA - breeding local business

2010-06-29T07:23:00.004-04:00

If you've ever driven through Bridgeport on your way to King of Prussia or points south using Dekalb St, you would have noticed a few things.

Bridgeport is sprucing up. Has been for years now. Revitalization has been happening right in front of everyone's faces and it looks to be moving along very well. The city planners weren't going to wait around for a promise from one big developer and hope it happened. Nope, they got straight to it with deals and incentives for new business to come in, and look what has happened. A Bridgeport that looks better and better every day, has new shops, new buildings, new places to live, and the stores and locations that have been synonymous with Bridgeport are thriving more than ever.

Is Bridgeport the new Manayunk? The answer is not yet. But they are getting there sooner than later. What exactly does that mean anyway? Well, if you are from the area you know Manayunk to be this quiet little strip of space along the river close to Philadelphia that got a huge lift and media push when some folks started cleaning up the location and adding new stores. Soon enough it was a restaurant mecca with little boutique shops and markets where people came from all over to spend the day shopping, walking along the river and soaking up some treats provided by the towns merchants.

Bridgeport is heading that way as well. An uplift of traffic to a town is a boon for it's local business. It's kinda like an internet site. Get the right key words out there and have your site land on the first page of any Google search and your sales are bound to go through the roof. have a quaint little town, provide new and exciting stores with great restaurants and eateries, a beautiful setting, maybe some history, and one thing that sparks the interest of the media to promote it via a news piece, and you have a success story like Manayunk.

Manayunk wasn't always the Manayunk you young folk think it was. Manayunk was a dump. Nothing there. Until Core States bank (remember that???) started sponsoring the bike race that just so happened to run through the little town of Manayunk. Someone realized that there was some opportunity there to start promoting business on that little strip of Main St. Fast Forward and there you have it.

So what puts Bridgeport into that category? What opportunity do they have that may catapult them into Manayunk status (Let me pause here. I can hear the mumbles right now from the competitive attitudes out there, "what does Manayunk have on us??...Don't kid yourself, Manayunk is now more of a brand than it is a place to live, eat, or shop)? What does, or what can Bridgeport do to Brand themselves?

Obviously the River is a good start. People love water, and the Schuylkill River is a beautiful stretch of it. If Norristown and Bridgeport could get their heads together I can't imagine what could possibly happen.

The difference Bridgeport has is their community. A community of people that live there for the community. They hold Feasts, own businesses, belong to the fire halls. The geography makes it a little unique as well. Kind of placed in a little valley that gets passed by traffic via the Dannehower Bridge. Yet, they still prosper. Iconic businesses such as the Bridgeport Ribhouse, Frosty Falls, Suzy-Jo Donuts, and Chics Tavern. These are places that have all gone to the ropes to promote not only their own businesses but the community as well.

But what events could be used to attract media interest to show that Bridgeport, from time to time, gets a whole bunch of people trekking through their little village? Chew on that. I might have some answers myself but let's move on for now.

The next couple of posts will be looking at some of those businesses in Bridgeport. Doing the piece on Brubakers got me thinking about this little gem of a town. So leave your comments on which businesses from Bridgeport you'd like to see have the spot light on them.

T-Shirts!

2010-06-23T10:54:00.003-04:00

20 years ago Brubaker's Screen Printing opened their doors in Bridgport, PA. Today they instill the same care to customer service, quality of work, and overall commitment to the community as they did when they first opened.

Residing at 3 E 4th st. in Bridgeport, Brubaker's has come to be a community staple. "We have our book of corporate customers, contractors, restaurants and bars, and we make sure they get what they need when they need it", said Bob Doll, proprietor and general manager since 2000.

Brubaker's handles all jobs from screen printing, to embroidery to advertising specialties such as mugs, pencils, and calendars. "We do all the art work in house and we've always been successful in meeting our customers needs".

They take care of their own as well. Brubakers has done all the shirts for the Mt. Carmel Feast, the Sacred Heart Feast, as well as the apparel for county workers, local police forces, and numerous amounts of sports teams.

"We've focused on being green as well", said Bob. Not having any idea of how a screen printer could focus on the environment, I asked... "Lately there has been an upswing in materials that we use and sell for our products. The textile industry has focused on sustainable and recyclable products such as the materials they use to actually make the shirts. We also use a greener ink that is biodegradable and is made without toxic chemicals.", he explained.

Brubaker's have prided themselves on being prompt, as well as flexible to the community. They take average orders in the 70 range, but also handle jobs that go into the 1,000's as well as being able to handle orders as small as 20 pieces. "We do a lot of family reunions, parties, and such for personal reasons. It's a good indication of our solid reputation that we get a lot of recommendations when they're looking for shirts", said Damien who prints most of the orders.

Stop in and check out the shop as well. All screen printing is done on premise and you get to see how it's done. With a staff of only three, they always get the job done with the best quality results. "It's why we're successful. Of course there are bigger places, but we've built a solid reputation in the area and they always come back. I think that's an indication of the type of job we do.", stated Doll.

So if you are an established business looking for shirts for employees, or are a start up who needs help designing a logo and apparel, or even just looking to participate in a local fund raiser and need a "team" shirt, give these guys a shout. As many others can attest to, you won't be disappointed!

Some clarification!

2010-06-17T17:02:00.002-04:00

Since I posted the Battle of the Bakery idea, I have had some emails about the bakery's providing more sweet stuff. Like cakes and such. I guess I should have been more direct!

Both Corropolese and Conshy Bakery are purveyors of the wonderful tomato pie! Both also are very famous for their breads, rolls, and specialty cookies and things of that sorts. Both are Italian Deli's as well.

So, when deciding on who you would like to nominate - for this contest, think along the lines of Italian bakery's providing the likes of sandwich rolls, breads, and other specialties as well.

We'll get to the sweet shops later!

Battle of the Bakery's

2010-06-15T15:12:00.003-04:00

With the summer well underway, the 4th of July fast approaching, and if you're life is anything like mine, Christmas being right around the corner, I thought it would be a good time to debate the local bakery's.

Where I reside, there are two specific bakery's vying for top spot. Each has their own following based mainly on their longevity, the family tradition, and of course their locale.

The two I am referring to are Corropolese and the Conshy bakery. Both have created their own little niche within their communities as well as area wide.

What I want to accomplish is finding out what other bakery's there are in and around the area and then have a little bit of a contest. This blog hits a wide area, so I want to give the readers from outside the Norristown and Conshohocken areas a chance to nominate their local favorite.

So, leave a comment or send an email. I will be heading out to each location to interview the employees, take pictures, list their histories, their specialties, and even speak to consumers on site to get their advice.

After each bakery is reviewed, I'll do a final post with my opinions on the best bakery's and move forward from there with reader opinions. If you know of a bakery/ deli in your area that you think should be nominated, speak up!

DIggin' Deep - Part II

2010-06-10T17:56:00.003-04:00

In the previous post I spoke about the effects that big box stores and national chains have on the local economy. Conclusions have been made by academia in the past that show how bringing Mass Merchandisers into the local community can actually be bad for the local economy. Of course, numbers and facts can be spun either way depending on which side of the fence you are on, so let's look at the other side. That is, how supporting local businesses effect the community.

First and foremost let's look at the economic impact. Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community. The tax base they create through sales, employment, and real estate taxes go directly back into the community. Small business never gets any sweetheart deals from local government. Locally owned businesses also create more jobs locally and, in some sectors, provide better wages and benefits than chains do.

Locally owned business also impacts the over all feel and support of the communities well-being. When was the last time you saw Target Store #345 take the field against Pizza Mia in the Plymouth Township little league? Local ownership also ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

What I also find intriguing that I think escapes most is the uniqueness or individuality that a community keeps, or even gains when local businesses are the focal point.

For this I have specific proof. If you look at New Hope, PA, or Manayunk, Skippack, or even downtown Phoenixville, all three of these town centers prosper. They do so as almost an attraction. These places are visited mostly on the weekends by thousands of suburbanites as almost a Theme Park. The thing they all have in common? 100% small business and local businesses occupy all four centers.

Now, New Hope is near Peddlers Village, and there are a few outlets there, but for the most part, it's the local businesses that support these "attractions". People flock to these things on the weekends and during the weeks in the summers when kids are off. They are peppered with restaurants and bars, and local clothing shops, candles shops, and book stores.

Why do you think these places are successful? What makes them the attractions that they have become? Is it the feel people get when shopping in a place that offers more of a community feel? You might not realize it but it's the answer I get every time I pose the question.

The point is that the creation of these places have proven that we, as consumers, and members of the community itself, crave this type of experience. We yearn for the feel of community. We want the closeness and the reciprocating support that we give and get, realizing that all of our efforts are being funneled right back into the community.

The benefits of a thriving local economy are many, and obvious. For it is the community that feeds that local business that in turn supports that community. In today's climate, I would think that most would agree that community is needed more than ever.

Diggin' Deep - Part I

2010-06-08T09:43:00.000-04:00

When I first started this blog I was thinking along the lines of helping to promote not only specific businesses within our community, but to try and make the case as to why it's important for us as consumers to patronize those local businesses.

I started to do some research and I found some really good resources out there with specific facts pointing to the degradation of local business and as well as a lot of opinion.

National chains continue to displace the small local businesses and they would have you believe that it is symptomatic of our own loss of community. That may be true in some areas around the country. It may even be true of some areas in our own community. With larger corporations who are head-quartered in Montgomery County that tend to hire from outside of the area, bringing in talent from other divisions from out of state, or hiring new graduates from Universities all over the country, they certainly don't help with providing a stable community feel.

These people don't have a sense of community outside of the work place (because they aren't from here), and with the median tenure of all waged and salary employees (according to the Employee Benefit Research Institute) at 4.9 years, they never get a chance to lay down roots.

Local politicians are often lured by the political gain that bringing in a chain store can provide. On the surface they will point to the new employment benefits and tax revenues that the new store will provide to the community. Sometimes they will offer public funds or tax rebates to do so, but they will often ignore the greater costs in doing so. Those costs include new road development, safety measures, and the fact that the jobs that are actually being created are lower paying part time jobs eventually displacing higher paying full time jobs from the business that is now going to have to slim down or even close up shop with not being able to compete with the new national chain.

Barnstable, Massachusetts performed it's own study to asses the local impact of national chains and concluded that it actually cost the tax payers more money providing those services and tax breaks to even get the chains in than would return to the community.

Of course there is then the question of where does the money come from to support these big chains? According to the American Independent Business Alliance, a 1995 study of new Walmart stores across the country by Iowa State professor Kenneth Stone showed that 84% of Walmart's sales simply shifted dollars away from existing local businesses. This included existing chain stores as well.

He did yet another study on Home Improvement Stores in 2001 and concluded, "Is it fair to give taxpayers' money to big corporations that will then use it to help put existing firms out of business?" Another issue with Home Improvement Stores specifically is that they develop whole shopping centers that attract other chains to gain as much market share from the community as they can, therefore bolstering their profit margins.

These larger stores have also focused on real estate. In fact it could be said that Walmart, Home Depot, and even Wawa are now more interested in their real estate business than in providing 2x4's or coffee. Not only are they making it hard for the local business to compete, they are buying up community land. It's important to understand how vicious a cycle this can be. When empty land is purchased it provides much needed real estate taxes to the township which were never realized before. So it's understandable for a community politician to think that this can only be a good thing. But at what costs to the community? How are those added tax revenues being used? Are they going to the schools?

I don't want you to think that I am making a political statement here, nor am I suggesting that these national big box stores are the devil. After all, we do live in a capitalist country. One that I subscribe to and enjoy. Anyone can start their own business, anyone can grow it to their abilities. Survival of the fittest, and all that stuff. What I am doing is laying the ground work to show WHY local business is the most important thing to focus on in our economic climate today.

In the next installment of this series I will be posting some facts pointed to small business. What it does, what it creates, how it effects the community, and why it is important to understand those aspects and what effects the life of a local business has on the community it resides in.

WATER ICE!

2010-06-07T10:49:00.001-04:00

As I was combing through Facebook this morning I saw a status update from the fan page of Norristown Businesses/ Events. The question was, who has the best water ice? Buddy's was a favorite in my youth. Marcy's also was a good one, but long since forgotten (Water Mellon was the best!). Of course these are Norristown Specific so if you have your own local favorite, post them here in comments.

It's funny how many memories something as simple as water ice brings back. Via Veneto was also listed as a possibility and that brought me to the basis of this post.

I wrote in a previous post how Via Veneto has the best Sicilian pie around. Because it was a pizza post I left out the part of their business that has allowed that family to flourish. That is their water ice. So much so that the water ice division has their own website.

In 1976, the very first scoop of water ice was presented to friends and the the two brothers, Domenico and Natale, along with their cousin Vito knew they had something special.

Today, they sell their product all over the country in malls, stadiums, amusement parks, coliseums, golf courses, marina's, and the list goes on. For more than 30 years they have manufactured, packaged and shipped from their production facility in West Norriton, PA.

The product is sold locally in numerous pizza shops, restaurants and deli's. They also produce a private label product which is sold in supermarkets across the country.

This is truly a success story of how a local pizza shop seized an opportunity based on their passion and expertise. With the success they had locally, they knew that with the right business model, they would be able to distribute their product on a much larger scale. With 5 wholesale distributors, Via Veneto water ice isn't only available to us locals!

The water ice business has been very good to the family and yet, you can still see the Brothers working at the pizza shop. Located on Markley St. in Norristown, they still stay true to their roots. Regardless of your choice for the best water ice, I think it's clear that the most successful is Via Veneto's! If you are reading this I can't believe that I would even need to say this, but if you haven't, get out and try this product. With over 26 flavors you won't be left short of options! My favorite? Black Cherry!

Local Business Spotlight!

2010-06-03T14:33:00.000-04:00

In the next few weeks this blog will be getting a slight overhaul. Mainly in appearance but also in functionality where you will be able to request a write up on your favorite business. You'll also be able to find a write up that has already been done on a specific business, and you will be able to add your own input or review on those business that have already been spotlighted.

While that is going on you, I will be traveling the county finding new businesses to spotlight. If you know of any that have a specific place in your heart, or a place that you know has been around and really takes pride in their community, leave a comment here or email with your suggestions. I'll be out and about taking pictures, interviewing the owners and customers as well getting input and feedback about what makes them who they are, their part in shaping the community, and how they have managed to do so.

Feel free to add what you would like to read more about as well. This is for the community and what will make it a better, stronger, more independent economy.

A person is smart...People are dumb, panicky dangerous animals

2010-06-02T09:46:00.001-04:00

I love that line. Can you name the movie?

I read a Facebook status update yesterday from a friend who was interested in how others could still support BP Oil. Why not drive the extra 5 minutes or spend the extra $0.10 a gallon please?

One of the comments left was... People blamed Bush, and now Obama for unemployment in this country while they drive to Walmart.

I thought that was pretty profound actually. Not really relevant to the original post but insightful nonetheless. It's also something that goes unnoticed in this country. It's the same reason why people are still going to BP. Convenience.

We have ridiculous lives today. We really do. We work more, we work harder, we have less kids than previous generations but ten times the amount of activities. Every second is sucked out of our schedules by exterior forces and we struggle to keep up. Convenience has become a staple in our lives. With the pressures to keep up it's almost unavoidable to seek out the easiest and quickest way, and that is what drives our decision making when it comes to purchases more than anything else.

The country, and world for that matter, is now more than ever in a crisis. Thought the banks going under and broke were an issue? How about entire governments? Who's next? What's next? For most it doesn't seem to matter too much as long as their bills are being paid, their kids are being fed, and being able to pay for college is starting to look a little more palatable.

I look back to something my grandmother told me a while back. When there is a big hole, start with little tiny stitches from one corner. Start by making it strongest in the little spot first, then work your way out from there. Now, she was talking about a tear in my football jersey, but old people suffering from a little senility often offer the best advice.

We as people can't affect the global situation ourselves. We're dumb, panicky, dangerous animals. As a person, we are able to start within our own communities. Participating, getting involved, supporting local businesses and therefore the local economy. That is how we will, as people, be able to effect change that will have immediate impact on OUR lives.

Local business leaders have always taken on that challenge. I've had debates about who are leaders are within the communities. The obvious answer is the elected officials. Those who affect policy, etc. I will tell you that while I appreciate those who are in office, I view the local business men and women as much better leaders. Not one that I have spoken to or have interviewed for this blog have denied their responsibility to the community. They all understand their role in driving the overall growth of each local area, not just in economics but by helping schools, churches, and community centers.

These people are doing their parts. We should do ours by supporting them. For it is within the local communities where we must start to take control back for the sake of our future.

Happy Memorial Day!!

2010-05-30T11:32:00.001-04:00

On this day In 1868, two women simultaneously placed two wreaths on the graves of a Confederate soldier and a Union soldier celebrating the very first Memorial Day. A day to remember those who fought so bravely and who sacrificed their lives for an ideal that all men could be free, equal, and pursue happiness in their own way, how they saw fit.

Today, Memorial day is celebrated with friends, family, neighbors. Community is what is important as each township or borough share the day with parades, fireworks, and cookouts. It also is the unofficial start of the summer as many travel to the shore for the first time in the year.

Enjoy your time with your loved ones. Play horseshoes, have a wiffle ball game, horse around in the pool, or on the beach. Just remember to think about, and honor those that gave the ultimate sacrifice so that we could enjoy this way of life.

Happy Memorial Day everyone!

Home Improvement!

2010-05-27T10:36:00.000-04:00

One of the best things about living in this area is the amount of qualified tradesmen who reside and work here. You'll have a hard time finding someone who grew up in this area and doesn't have someone in their close group of friends or family who isn't a home improvement pro.

This area is home to a bunch of local and national developers, as well as those family businesses that have served our communities and have thrived over the decades. We trust them, we count on them, we look to them for help and advice.

Some donate their time and materials to local churches, charitable groups, schools, and communities to help build parks and picnic areas. They own an integral piece of the community having built the homes and the facilities with their own hands.

What I love to see the most is how this industry has grown with the younger generations. The two friends in high school who started out cutting lawns for extra money a few years ago now operate a successful landscaping business. The ones who opted for vo-tech school and learned carpentry or mechanics and went on to work for an uncle or friend of the family doing oil changes or framing houses learning a skill and eventually building their own business.

DIY has become it's own industry in the last decade mainly because of cable TV shows and the internet. Folks like doing jobs on their own and gain more confidence from these two media outlets. They take on jobs from planting trees to renovating a whole kitchen. The real pros have adapted to this and have put together offerings to not only stay competitive, but to be there in times of trouble so that you, as the homeowner, don't risk your single largest investment.

Some of the guys I depend on specifically are guys I met through family, and will always call on when I have the need. Jimmy Fazio is a plumber who grew up in this area and had raised a family of his own. Jimmy is always available with at least sage advice before he gets there. He's not one to make a house call, just because you called. His experience is impressive and always gets the job done.

Paul Pisano is Contractor from Norristown who has served this area for close to 50 years. Now ran by his son Joe, they specialize in masonry and concrete. The Pisano's recently rebuilt the stone wall for Holy Saviors Church in Norristown, and have worked hard for their reputation in our area.

Since 1975 Dan Moore tree service has been servicing the area when it comes to storm damage, removal of trees, and complete tree care. He has all the necessary equipment to handle the largest jobs and has been a fixture in the community.

These are local guys who I have used and have had experience with but there are so many more from Abington to Lansdale to Lafayette Hills. If you know of others, leave a comment. There are many companies out there that do a fantastic job and since this is what this blog is about, let people know.

Leave a comment or email me if you know of a company that does great work and you think they should have the spotlight on them. This is what this space is for!

Pizza BABY!

2010-05-25T12:46:00.001-04:00

It's time for my favorite subject. Pizza! I mean, c'mon. If there is one thing this area has is awesome pizza. The types differ as well. See this is why no one ever has the best Pizza contest either because there isn't exactly one best pizza. The tastes and textures and varieties are so different that it's really hard to pinpoint one Best Ever!

Well, I am going to give you mine. Oddly enough they are all from this area as well. See, when I was younger I traveled all over the US. Yes, I have literally stepped foot in every state in the nation with the exception of Hawaii and Alaska. And in all of those states I ate pizza.

I have arguments from friends about this as well. Whether we are sitting around the poker table, or stopping home from playing golf, the question always is, Where's the best? So I am going to give you some categories and then report with my favorites.

Sicilian Pie - This is my favorite category. I love this thick square heavy slice of pizza. I think it goes back to the days of growing up where dad would take me to work with him in the summers and we would hit Via Venetos for a slice of Sicilian at lunch. That and an RC cola (still my favorite cola!). Padrinos in the Fairview Village Shopping Center has a very good Sicilian as well and these two differ very much in taste and texture. Padrinos is a little lighter and fluffier while Venetos is a heavier, meatier texture to it. Pizza Mia also has an awesome pie and regardless of how huge their menu is, I always get the Sicilian when I am there. Usually as an appetizer :)

Neopolitan - This one is your standard triangle slice of heaven. So many different ways to go with this pie. extra cheese, meat, you have buffalo chicken, bbq chicken, cheese steak pizza, white pizza, Hawaiian pizza, etc., but for this one I am going straight plain neo pie. Tony and Joes in Conshohocken makes a real nice one. The sauce is just right, the dough is tender, and it's always cooked to perfection. Main St pizza has been a real hit lately in the neighborhoods. With two locations they deliver to a wide area and their pies are very good. I like their sauce as well and the slices are big. Angelo's in King of Prussia is another Gem. Seriously this place is as close to the benchmark as you get. The slice just has that "thing" to it. That little something that tells you it's more than just sustenance. It's more than just a snack.

Red Top Pizza - If you don't know what a red top pizza is or haven't taste it... I want you to stop what you are doing, get in your car, and drive to either East Norriton or Bridgeport now. Not tomorrow, not after work, NOW! A red top pizza is a pie that is built like a regular pizza, only at the end they drizzle on this incredibly dark, sweet sauce, usually concentrically from the center and it is out of this world. Charlies is in East Norriton and Franzone's has a location in Bridgeport. Both are ridiculous.

My winners are real easy as well. for Sicilian I'm going with Via Venetos. Call it nostalgia. Nah It's the benchmark for all Sicilian pies across the country. For the best neopolitan slice I'm going with Angelo's. Seriously, it's that good. For the best red top - I can't really say. It's a toss up in my book. They both have their own distinct flavor and honestly, it's too close to call.

Now, this is all about me. What I like the best. Leave your comments with your own. Add who you want, and suggest others. State your case, and I'll head out and give it a critique. Chances are I've already been there, but it would be nice to have an official excuse!

Gift cards aren't just for Home Depot anymore!

2010-05-24T16:39:00.000-04:00

Small business has several barriers when it comes to competition. Some are local companies or shops that cater to a very small geographic area. After all, there can only be so many dry cleaners competing for the limited number of shirts produced by the demographics.

Another is larger competitors. For one, national chains can operate cheaper because of their size. A foot print of 1,000 stores provides them with the buying power to reduce costs to almost half of what the small business man is expecting to pay for supplies. Another is the use of technology. Sometimes the small business person just can't compete with the convenience and other advantages that a larger store has in terms of automation, marketing, and logistics.

One of those advantages is the use of gift cards. Now, in today's technological climate, it may seem real easy for any sandwich shop or pizzeria or dress shop or even auto detailer to run out to their bank or credit card provider and sign up for that special feature of being able to sell gift cards to their customers. After all, what better way to up sell, or re-sell services to those who don't even know they need it yet. Gift cards have come a very long way. You can go to one of those big chain stores and see a wall full of gift cards from all of your favorite places. Home Depot, Applebee's, TGI Friday's, Barnes and Noble, etc.

The fact that consumers have access to "shopping" and spending money at these stores WHILE in a Walmart is an advantage alone. Aside from having the convenience to do so, it's also free advertising. To a small business owner trying to compete with those giants it seems a task almost insurmountable.

It's tempting as a consumer to just grab a card heading to the check out line because it is that convenient. I've done it more than a few times while pressed for time and ideas (think EVERY single Christmas Eve :) ).

What can the small business owner do then to compete. Having the ability to offer a card is one thing, and not that difficult to do. Again, any credit card processor can provide ANY merchant that service. However, when you consider the costs of the service, the plastic itself, and the actual marketing of the campaign, it can be overwhelming and down right cost prohibitive to the business.

Well along comes W3Giftcards. W3 is the product of Brad Oyler and his gang of tech junkies who started out building websites and databases. "We started out a small company just building websites for local businesses. I quickly realized that they needed so much more in terms of help in marketing and utilizing technology to do so. Out of that spawned W3Giftcards and we have a vision to not only offer the service, but to help facilitate the marketing for the businesses that use it." said Brad.

The service is an end to end turn key solution, and once it's up, the client can offer consumers the ability to purchase gift cards directly off of their site. The consumer can even choose different card designs to personalize their gift. They also provide a Facebook application where you can sell your cards directly off of your Facebook group or fan page so that clients can optimize their marketing efforts and maximize their sales.

From the merchants side, the product is efficient to use in that it allows you to access all of your orders. You can track sales, those that have been redeemed, and where you get the most traction. There is also a mobile phone app so that clients can validate and redeem gift cards in case there is no computer or internet connection (think pizza delivery drivers!)

Aside from the product itself, W3 has in place a marketing program to help the client maximize the delivery of the cards into the consumers hands. Guerrilla Marketing techniques are employed and they will show you how to best market the product so you can get as many in the hands of consumers as possible. The cost for this service? How about Zero! Zilch! Setting up is free, and W3 doesn't make any money until you start selling cards. They take a transaction fee per card and is considerably less than your standard bank card.

What excites me the most about these guys is that they themselves are local. They understand the local economy, and the local community. For consumers, it's another convenience to them allowing for easy purchases to their favorite local retailers.

For more info on W3Giftcards contact bradoyler@gmail.com

Summer Kick-off!

2010-05-23T13:33:00.000-04:00

With Memorial Day Festivities kicking off this coming weekend, I thought it would be nice to write about some memories. Having grown up in this area I can be pretty confident that some of you share those same memories, or at least some semblance of them.

I specifically remember mom and dad hitting up Suburbia Seafood in Bridgeport for some clams, shrimp, shark or tuna steaks, and in really good years, lobster! We would also every so often grab a bushel of crabs if we had everyone coming. In the back yard my older brother would hook up some really cool cooking stations to handle the seafood steaming and grilling and we would have a blast just sitting around playing and talking while he cooked.

Dad would also head over to Reds Barbones for the kegs (both miller and Birch Beer) and other cases of soda (usually A-Treat) in returnable bottles. I was always excited to bring the cases back and put them up on the steel rollers and slide them into the back.

We'd get hot dogs and hamburgers from DiRenzo's and Mr. D was always there to throw some candy at us. The rolls and lunch meat and Tomato Pie always came from Corropolese and I can recall the amount of times my dad looked at his watch to be sure to time the arrival at Corropolese just right as to miss the crowd (there were set times to pick up your pies!), yet he never got it right.

See back then, everything could be had from a local purveyor specialized in what they do.. Today you think of the big supermarket chains, or you think of Walmart, Target, or some other huge mass-merch store (the industry term for that specific channel of stores).

The funny thing is... Every one of those locations I mentioned above still exist today (with the exception of DiRenzo's). You can still go and shop at these locations that are so rich in our communities history.

So this coming weekend, look towards those local businesses for all your needs. The food, the decorations, the drinks, the desserts. You might just start creating more memories of your own.

Technology and Small Business

2010-05-21T10:04:00.000-04:00

I don't know, I'm an old head and always thought about hardware when people spoke of technology. Today however, the word, or as it seems to be used more often as, the phrase is indicative of software. More to the point, opportunity in such things as social media, streaming video, and podcasts.

I recently spoke to Brad Oyler, owner of W3portals and W3giftcards, based out of Phoenixville about today's local business owners and their take on technology. "In 2000 everybody wanted a website. That's how we started the commpany and that's how we grew. Today, everyone wants a Facebook page because it's what's on everyones minds and lips. The issue for small business owners is that they rarely get how to utilize it in a productive manner."

Oyler makes a great point. Social Media can be a very succesful marketing tool, especially for local businesses. The local business person relies heavily on word of mouth advertising. Think about 20 years ago... I used to bring my suits to Nick the Tailor down on Markley St across from Logan Sq shopping center. The only way I knew about Nick was through my neighbors. Sure, I would see his store front everytime I passed but even back then the buildings looked like houses and I really got the sense that Nick didn't want to be bothered. I was one person who got a reccomendation from a friend via a live conversation. After being extremely satisfied I probably told another 10 friends over the course of the year.

Now, according to Facebook, the average user has 130 friends, and those users create 70 pieces of content a month.  Most of that content are status updates which could be as simple as "YAY! I'm happy!" or, "does anyone know where I can get a pair of pants altered quickly?!?!?!? Wedding this sat!"

If Nick had a Facebook page he is now connected and immediately outsourced to not just the 130 friends of the one person who "liked" his page, but all of the friends that THOSE 130 friends have becasue yo can see your friends activity! So what took Nick about a year to get 10 referals from me would get him possibly thousands in one status update that someone else likes! Oh and the best part... It's free!

Facebook isn't your only option either.  Twitter has become increasingly popular as people become more dependant on their mobile devices. Being on the go and having the ability to access the web, email and such is great technology and allows for a better way of life (some would argue more complex, but that's another post). Twitter allows you to open and account and in 75 characters or less tell everyone about what you are doing. How that works is people "follow" you and recieve all of your messages as you put them out there.

Twitter is a very useful tool for small business. You can communicate and broadcast any information you like to your followers.  If you sell hoagies and are having a slow day and want some more traffic, send out a tweet letting everyone know that you are having a special tonight! Free bag of chips, or half off 4 sandwiches or more, or whatever value prop you can think of. Things like these were never available before because the lack of ability to communicate in an efficient manner didn't exist. Today, it does and there should be no excuse for not at least researching the capabilities and opportunities it offers as a marketing tool.

The strains on the local business person are many. Time, budget, resources, and even know how are stressed at every corner. There is help out there.  Utilizing facebook is easy and fun. It may be time consuming and as it gets more popular there are rules that are going to be implemented, but the use of this "technology" (there's that PHRASE again) is tatamount to having been able to hire a corporate marketing company to run a $10,000 ad campaign 15 years ago.

Do your research, find out about what works, and get those fan pages and twitter accounts up. It will be the most effiecient marketing campaign you have ever done and, when done correctly and utilized to it's fullest, offer the best ROI you will have ever received.

If you have any questions on how to best utilize Facebook or Twitter, go speak to a teenager or college student. This demographic know the language and understand how it works. If you still have questions... email me or leave a comment here.

Jim@riverchasers.com

Blooming Affairs Florists is a local favorite!

2010-05-20T09:52:00.000-04:00

This story is truly what epitomizes the spirit of the local business person. How they come to be and how they achieve success. More importantly, the fact that what defines success is different for everyone.

I remember way back when working at an office, running a sales force and reading the Times Herald. Every so often they publish a story on the front page of the business section a story about a new business that has opened up locally. What impressed me was the fact that the owner was a very young woman who had recently graduated from high school and was embarking on her dreams to own a floral store.

The store was called Blooming Affairs and was opened on Sterigere St. in Norristown. I had a need for some flowers so I stopped there and was pleasantly surprised at the layout of the store and what type of inventory they had for such a small shop.

Well fast forward 9 years later and they're still here. Plugging away with many different offerings to the community in dealing with everything from birthday parties to weddings. Their packages are exquisite and are locally known as professional and quick. Nothing on the service end of the business is ever taken lightly and they continually go out of their way to understand the needs of their customers. Whether it's a funeral, a new born, a graduation party or a prom, they have solutions, both trendy and formal to fit every customers desires.

They also offer fruit, candy and gourmet baskets for all occasions. Whatever it is you need, they will find a solution. You can call them directly for a consultation and the staff is not only friendly, but expert in their field. They know from experience what works and what doesn't. Give them a call the next time you are thinking of doing something nice for that special someone. You'll be surprised how nice your message will come across!

Blooming Affairs Florists
803 Sterigere Street
Norristown, PA 19401
(610) 272-6088

Remember Norristown Sporting Goods?

2010-05-19T12:38:00.000-04:00

When I grew up Norristown Sporting goods, then located on Marshall St. was the place to go for all things sporting goods. Whenever we needed pads for football, or sneakers for the basketball team, Norristown Sporting goods is where we went.

Today, what used to be known as Norristown Sporting Goods is still owned and operated by the original founder. Joe Matozza and his family run Sneaker World II. Located in the Northtowne Shopping Center in East Norriton it's still the thriving family business as it was 30 years ago. Instead of sporting goods however, they offer a full line of athletic and casual footwear as well as some athletic apparel and accessories. They also have recently started offering a womens dress line of shoes as well. "what we carry is based off of our long term experience within this community and what we feel the needs are, and also based on the feedback we get from our customers", said Joe jr.

I know I've been taking my kids there for sneakers since they were born and with the selection and service they offer, why wouldn't I. This business truly personifies what it is to be a local business. They live here, their kids grew up here, went to school here and now help out with the running the store. It's truly a feel good story.

They have also branched out into doing screen printing and embroidery for team and business uniforms. You can get apparel made up for family reunions and so on. It's a nice piece of business to have that supplements their retail location and they do an excellent job.

Visit their website and take a look. Then stop in and check out the store itself. You won't be disappointed.

Buyin local

2010-05-18T09:46:00.000-04:00

I was in Brooklyn yesterday for a meeting with a technology company relevant to my own small business and I notice something on the streets and in the community while I was waiting for the meeting. Almost every single business was independently owned and very product specific.

There was a produce business, and meat market, an independent coffee house and a privately owned electronics store. It was surreal to think that these folks were there by demand and really by proximity to where the consumers lived. The population helps. Thousands of folks within blocks of where these businesses were located. The geography also helped prevent national chains from even existing, with most national chains requiring thousands of square footage for their store footprints.

So I thought about our community and the issues small business owners face in our area. For one, almost everyone has to drive to get to their place of business. The biggest difference for small business owners in the suburbs as opposed to those in an urban setting is the fact that their business must be a destination. They must be good enough at marketing and their business must create a niche in order to grab the attention of the consumer and entice them to drive past a national chain or larger chain to get them to come to their store. In the city, the produce market is right there. the meat market is right there.

In Norristown, Venezia's Meat Market is a good example of having created a business that is a destination purchase. I live in East Norriton. Within 2 miles I can go to Giant, Genuardi's, or Shoprite for my all of my household grocery items. Walmart is right there as well. These "super" markets make it very convenient to go grab grocerys, cleaning products, dry goods, etc all in one place. Most likely while spending the time to do that, I can also buy my chicken, my hamburger, my steaks, etc.

But what escapes most, is the fact that if I drove another mile, I could go get my meats from a local business like Venezia's, get much better quality and pay a lesser price, and I do. I also go to Plymouth produce for my fruits and vegetables which, again, is another stop, but in the grand scheme of things, is still a better value. Plymouth Produce is more than just a produce stand as well. They have ethnic products, hard to find vegetables, spices galore (and economic as well) and a full deli counter where I usually get all of my lunch meat.

Does this really put me out? Am I really wasting the time when all of this could be accomplished in one stop elsewhere? The answer for me is no. Look, I have 4 kids, and at times seems like 100 different activities to cart them off to. Lacrosse, dance, karate, school! The fact that I know I am getting better value, better quality and supporting the LOCAL economy is far more important to me than spending an extra 15 minutes getting to these extra places.

I've heard the argument that these large stores do their part as well in offering employment and by adding to the tax base of the township or community in which they reside. I don't know how accurate this employment statistic is for all surrounding chains, but in King of Prussia, the mall employee base is almost 70% Philadelphia residents who bus in to work in King of Prussia. That's a huge number and points to the fact that these larger retail places aren't really helping out our local economy in terms of job placement.

I'm not saying to boycott the larger chains. Of course they hold value and are good for the local economy and cater to how we now live our lives. Convenience is a great thing. I'm just here to point out that local business is what this country was built on and we should all do our part in searching out those that have acted on their dreams, or are working to preserve their families heritage and have sacrificed to maintain our communities with their labor and expertise. This is also about pointing out what you may be missing. Better products, better service and an overall knowledge that your dollars are going right back into the local economy.

Black Cat Cigars makes it easy!

2010-05-14T15:26:00.000-04:00

Black Cat Cigars has been in the area for over a year. Located right across from the Genuardis shopping center in East Norriton, they cater to the Cigar aficionado and casual user. Their location is simple yet elegant and very east to get too.

The owners are father (Michael) and son (Sam) and have been in the cigar business for over 19 years. "We started in downtown Philadelphia but chose to move closer to home." Black Cat offers a huge selection of premium cigars at a discount and carry's almost every major brand. From Arturo Fuentes to CAO to their own Black Cat brand there is never a shortage of options.

Their base of operations is in East Norriton, and they do a good business there, but the bulk of their business comes from their online store. In addition to the cigars they also sell accessories such as lighters and humidors, lighters, flasks, and everything else you can think of to enjoy the finer things in life. They also offer premium shaving products, knives, Black Cat porcelain, and Thomas Kinkade night lights.

Their location is also beautifully set up with leather couches, tv's, a fireplace, and just an over all feel of being comfortable while enjoying a cigar. The walk in humidor is jam packed with many brands and styles of cigars never leaving the customer without options.

So, if you are in the mood for a good cigar, or just looking to sit down, watch some TV or enjoy the company of some serious cigar connoisseurs, Black Cat is your spot.

you can visit them at:

46 W. Germantown Pike, East Norriton PA
Phone: 484-322-0800

Olympia PIzza - 30 minutes or less never tasted so good!

2010-05-14T11:12:00.000-04:00

If you live in the area then you certainly know about Olympia Pizza. Located on Germantown Pk in East Norriton, Olympia offers a full menu of all things tasty.

From their distinctive Greek style pizza to their sandwiches and platters including greek specialties such as gyros, salads, and pasta dishes, you are never short of options.

For the people at Olympia, it's all about satisfaction. They strive for quality and convenience. Their delivery service is unmatched. The food always arrives hot and is never longer than 30 minutes. The owners take pride in customer satisfaction and request a call directly to them if the service or product is anything less than satisfactory. You can even order directly through their website which for all intents and purposes has one function... convenience.

Olympia employs more than 10 delivery drivers and a kitchen and service staff of twice that showing that by patronizing local business they can add to the job base of the community. Their food is spectacular and their service is unmatched. Give them a try if you haven't already.

Olympia Pizzeria
209 W Germantown Pike
E Norriton, PA 19401
Tel: 610-279-5881

Rainbow Arts and Crafts is more than Arts and Crafts!

2010-05-13T17:42:00.000-04:00

Rainbow Arts and Crafts have been the areas provider for art supplies since 1981. If you've driven up Germantown Pk. at all you've noticed their billboard and store. It's almost a landmark if anyone is giving directions from the west to North Whales Rd.

I frequented the store myself on several occasions as my daughters were taking art classes or had school projects, but after a recent visit, I was surprised to see that they offer more than just art supplies and classes.

I spoke with Wayne the owner and he explained to me that birthday parties are a big piece of what they offer the community. "No one really ever sees the second half of this building", as he walked me back to where they have birthday parties and such. The room is perfectly set up to cater to all the kids and be sure everyone is learning and participating in every way.

In addition to the parties and the supplies and the classes, Rainbow is also known for the picture framing. They have one of the most comprehensive framing departments that I"ve seen in the area and Wayne showed me something else that I never even knew existed. Flat screen TV's being hung on the walls can be a bit of an eyesore when they are not turned on. Wayne came up with a solution and now provides picture frames custom crafted for those TV's.

This one comes equipped with an automatic oil painting that rolls up with the press of a button hiding the entire TV when not in use. It is amazing to me what we miss about our local business people and what they have to offer. Don't just stop in for something you need. Talk to them and find out what else they offer.

You can visit Rainbow at 521 West Germantown Pk. Norristown, PA 19403 610-275-5110
or join their Facebook page

Peppers Italian Restaurant and Sports Bar

2010-05-13T15:43:00.000-04:00

In King of Prussia there are many places to dine, hang out, have a few drinks, and just chill with some friends. The mall offers a ton of national chain restaurants and ethnic places. Peppers was born out of the idea to provide a family tradition of making Italian food and offering up their best to the community.

In 1994 they opened their doors in the Valley forge shopping center to great anticipation from friends and family. Both owners, Frank Veramonti and Sal Bello have succeeded in creating their vision. In fact it was so successful that they outgrew their original place of business and moved across the center to an even bigger place. One they have called home for over 7 years now.

Peppers is unique in the sense that they have everything wrapped up into one little package. A casual dining experience combined with a sports bar in the back that doesn't intrude with those looking for a quiet meal. They offer all types of entertainment from poker to live bands. Their food is regarded among the community as the best in the area and offer everything from sandwiches to full authentic Italian dishes.

It is truly a fun place with a great atmosphere and people from all over coming to enjoy the facilities among awesome food, drink, and entertainment. Stop by and give them a shot. Frank and Sal do their best to support the community as well by sponsoring local ball teams and other charitable endeavors. It's all about the community!

They are located at 239 Town Center Rd. King of Prussia, PA 19406
tel: 610-265-2416

Become a fan on facebook for up to date info on specials and entertainment!

Ahhhhh ... The Zep!

2010-05-13T15:24:00.001-04:00

The Zep is a Norristown tradition. Ask anyone from the area about a zep and you'll get an answer about how a simple sandwich was engineered into one of the great delicacies of the area. Businesses have been built around one sandwich. There are many places you can get a zep in the area. Most pizza and sandwich shops will offer you one on their menu. But there are few who have had the ability to master a zep.

So, what is a zep?. Simply stated, it's cooked salami, provolone cheese, oil, oregano, tomatoes, and onion on a roll. That's it. That's all there is to it.

How they have come to be mastered is a story in and of itself. There are facebook pages dedicated to Zeps. There is history, and of course, there are local businesses that have been built on this sandwich alone. Two that specifically come to mind (and are my favorite) are Eve's and Lou's. The question is which do you prefer? Which is better? This has been a heated debate amongst Norristownians forever. The differences are minute, but the tastes are extremely varied.

Eve's has a very distinct bread that they use. I believe they get it from the Conshohocken bakery, delivered every day. Lou's uses thinner onions and a different oil mix. To this day I still haven't figured out which one is better, but it's evident that there are clear sides to this matter.

There has also been a third contender recently in the Zep wars... Sessano's located in the Studio Square Shopping Center off of Markley st also boasts a zep that has recently caught the eye of many in the area. Their oil/ vinegar mix adds a slightly different touch of taste that brings the people back.

So if you haven't tried one of these sandwiches, run... don't walk to the nearest purveyor. You are missing out. If you have, leave a comment and argue away to which is the best and why!

Montco is Open for Business!

2010-05-13T14:56:00.000-04:00

Look everywhere... Anything you need is available in a multitude of local businesses throughout our area. Montgomery County has plenty of hard working people who know their passion and make the ultimate sacrifice of running their own business.

With each small business comes pride in accomplishing their dreams. They carry the area on their back providing goods and services for everyone. They compete against corporate giants, and they provide more than just those products and services. They contribute to a job base, quality products, and genuine know how and expertise.

They do this knowing that each and every day depends on their efforts, their guidance, and their execution. We as consumers and community members should help them. When you shop local you not only support the local business person, you support the community.

This blog is to showcase those businesses in our area that shine in their commitment to that community.